The parent corporate logo personifies the solid foundation for health and wellness that they are renowned for, and the sub-branded facilities are depicted with a roof that epitomizes their warm and homelike settings. By building a strong healthcare foundation, Bedrock is ideally positioned to support a higher quality of life for their patients and residents.
With a strong foundation as the touchstone of their care, our charge was to forge a memorable and clearly defined brand for Bedrock Healthcare reflective of that credo. The challenge – to elevate their existing facility logos and bring them into the Bedrock family, while retaining some of their core characteristics.
Bedrock Healthcare invests heavily in each of their facilities to develop uniquely targeted programs adapted to the individual needs of each community. We have built brand recognition throughout their catchment area of Wisconsin, Tennessee and Kentucky, and the Bedrock name is now recognized for its rock-solid core and patient-centered approach.
Ad Lib is proud to partner with Bedrock Healthcare in their multi-pronged marketing efforts – whether its recruiting new hires, bolstering employee morale, promoting referrals or advertising in the local community.
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