Project

MUFG

Bank of Tokyo-Mitsubishi UFJFinancial Group

Services

Brand Strategy
Financial Report
Marketing & Communication
Photography

As Japan’s largest bank and one of the world’s largest, MUFG has a proud history of more than 130 years. The welfare of both their customers and employees is paramount, and Ad Lib was honored to collaborate with this financial titan on some seminal projects.

To showcase their economic growth, we outlined all their accomplishments in their annual financial reports. Each report was clear, concise and a strong visual representation of their touchpoints of success. In fact, AdLib’s masterful 2013-2014 Corporate Social Responsibility Report won the SIA’s 13th Annual Service Industry Advertising Gold Award!

"Diversity & Inclusion" is our award-winning campaign characterizing their strength in diversity and giving voice to the many different points of view that comprise their enterprise. With operations in nine countries, the staff and customers of BTMU Americas represent a great variety of ethnic, cultural, and linguistic backgrounds.

The interlocking cubes and bold strokes of color represent the harmonious synergy and rich tapestry of all cultures and ethnicities.

It symbolizes a strong spirit of teamwork and an environment where everyone feel welcomed, respected, and supported, and differences are valued.

With their goal of “Banking for the Common Good” – MUFG stands at the forefront of serving society and fostering shared and sustainable growth for a better world. Our work was a true portrayal of their mandate and mission.